Marketing on a budget is tough. This is a universal truth
that all small
business owners face. The most effective small business
frugal marketing
strategy available is writing and submitting articles to
web sites, e-
zines, magazines and newsletters. Listed below are some
of the amazing
benefits you can gain by using this technique.
1) Article creation and submission is a totally free
marketing method! The
only cost is a few hours of your time to write an article
and offer it for
publication.
2) Well written articles position the author as an expert
while increasing
credibility and educating readers about their business,
services and
products. Many internet gurus started their careers by
writing and
publishing articles on the internet.
3) Article authors are granted a by-line with each
article that will allow
readers to click through to a web site where they can be
converted to e-zine
subscribers for paying customers.
4) A good article can be used over and over again when
customized for
different audiences thereby reducing the need for you to
write new
articles as often.
5) Many publications will archive your article on their
web site giving
you a lasting method of promotion.
6) Writing and submitting articles will help you obtain
incoming links to
your web site. These are not "link farm"
quality links - these are the
highest quality links available and they affect your
search engine
rankings accordingly.
7) Your article can be published on your web site,
optimized for search
engines and submitted accordingly in order to increase
your search engine
traffic.
8) The more articles you write and publish on your web
site the longer
your visitors will stay and explore your site.
9) You can use your published articles to reach potential
affiliates or
joint venture partners who will, in turn, promote your
business for you.
10) In addition to promoting your business, services and
products you can
write articles to promote your favorite affiliate program
to supplement
your income.
Even if you have little writing talent you can hire a
ghostwriter to
create an effective, informative article using your
byline and then you
can use that article to bring in more visitors to your
web site, more
subscribers to your newsletter and more paying customers
to your business.
The key is understanding that a well-written,
entertaining and
informational article is worth more than a paid
advertisement in any
publication. As your marketing budget grows you can add
emphasis to your
article by purchasing a small e- zine ad in the
publication for the same
date your article will be published.
Writing and submitting articles is a free promotion tool,
but it does take
time. It will take several hours to submit an article to
every available
submission site and it can take six to eight weeks for
publication.
However, once your article is published it will create a
long lasting
stream of targeted visitors to your site that no other
promotion method
can accomplish. With each subsequent submission the
process will be faster
and easier.
About The Author:
Bonnie Jo Davis is an experienced writer and publications
coordinator with
over ten years of experience submitting articles on-line
and in print.
Visit
http://www.ArticleSubmissionSites.com today to gain
access to her
submission list, e-book, newsletter and more!
© 2005, Davis Virtual Assistance. All rights reserved.
The author grants
reprint permission to opt-in publications and websites so
long as the
copyright and by-line are included intact and the article
is not used in
spam.
|
